By Maria Gasiorowska - Senior Consultant & Roma Pearson - Senior Advisory Director | 09/07/2025

Sustainable Lending in the Consumer Credit Market

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In today’s challenging economic environment, marked by rising consumer vulnerability, inflationary pressure, and the growing cost of credit, the importance of sustainable and affordable credit has never been greater. The Financial Conduct Authority (FCA), through both recent regulatory interventions and its latest five-year strategy, has reaffirmed its expectation that firms place good customer outcomes at the heart of their business models and help consumers navigate their financial lives as a key regulatory commitment. At the same time, the FCA’s focus on sustainable lending continues to ramp up, with sustainable lending a key aspect of its supervisory programme over the next two years.

Our aim throughout this paper is to support firms in strengthening their lending practices and ensuring they are aligned with the principles of sustainability, affordability, and consumer protection. It highlights practical approaches to identifying and addressing potential gaps, helping firms mitigate harm while fulfilling both regulatory expectations and delivering good customer outcomes.

If you would like to discuss the contents of this white paper or learn more about how we can support your firm, please get in touch with us at hello@square4.com or a member of our team listed below.

Maria Gasiorowska – Senior Consultant and Author 

Roma Pearson – Senior Advisory Director and Author

Nicola Crump – Advisory Director and Author

Erica Phelan – Consultant and Author 

Darren Fisher – Senior Advisory Director 

Sean Kulan – Client Relationship Director

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